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Search Engine Optimization - SEO

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A search engine is a program that helps users find information on the Internet. An automated system sends out a spider to the web and collects site links for its database. When a user types in a keyword or combination of keywords, the spider sorts through the database and ranks the websites in order of relevancy.

A search engine is distinguished from a directory and a portal, because its pages are generated by an automated program rather than by human editors. Popular search engines include Ask Jeeves, AltaVista, Lycos, and Google.

  • Search Engine Optimization is a long-term, strategic approach to increasing sales and sales leads through targeted, prospective clients that are actively searching for specific products, services, and solutions.
  • Search Engine Optimization is the act of designing or redesigning a website in terms of keywords and phrases, content, architecture, file naming, linking, and other important elements.
  • Search Engine Optimization is one of the most cost-effective marketing channels that yields high conversion rates.
  • Search Engine Optimization is ranking well for certain keywords and phrases in Google, Yahoo, MSN, and AOL. They make up over 95% of all search traffic on the internet.



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