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Search Engine Optimization - SEO
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A search engine is a program that helps users find information on the Internet.
An automated system sends out a spider to the web and collects site links for
its database. When a user types in a keyword or combination of keywords, the
spider sorts through the database and ranks the websites in order of relevancy.
A search engine is distinguished from a directory and a portal, because its pages
are generated by an automated program rather than by human editors.
Popular search engines include Ask Jeeves, AltaVista, Lycos, and Google.
Search Engine Optimization is a long-term, strategic approach to increasing sales and sales leads through
targeted, prospective clients that are actively searching for specific products,
services, and solutions.
Search Engine Optimization is the act of designing or redesigning a website in terms of keywords and phrases,
content, architecture, file naming, linking, and other important elements.
Search Engine Optimization is one of the most cost-effective marketing channels that yields high conversion rates.
Search Engine Optimization is ranking well for certain keywords and phrases in Google, Yahoo, MSN, and AOL.
They make up over 95% of all search traffic on the internet.
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