Why Email Marketing?

Have you ever received a colourful and graphically rich email? If so, you will know that an HTML email makes an announcement or product promotion stand out when judged against plain text-based email messages.

Email marketing offers an ideal environment to market your web site and can be used in a number of effective ways to popularise your site. From targeted mailings to ' viral marketing' techniques, email marketing is a vital aspect of any serious online marketing strategy.

Unlike the traditional snail mail campaigns, email marketing offers real-time measurement opportunities enabling you, the marketeer, to adjust campaigns accordingly in order to achieve the most profitable results.

Benefits of an Email Marketing Campaign;

Email marketing campaigns have distinctive benefits over typical print mail campaigns;

>> The cost of an email marketing campaign can be 75% - 95% cheaper than that of a traditional mailshot campaign.

>> Email is highly trackable -The responsiveness to email marketing campaigns can be measured accurately, providing invaluable marketing information.

>> Rapid lead generation - the interactive nature of emails enables prospects to respond immediately

>> Bad address? Incorrect email addresses are quickly identified allowing you to correct the problem and resend the message inexpensively and hassle free.

How can we help?

At Webpresence we are able to offer a complete email marketing solution from the sourcing of highly targeted email lists to the creation, distribution and tracking of eye catching email messages.

Features;

>> HTML emails that attract the recipients attention

>> Send email messages in both text and HTML formats to ensure that all recipients can access the information no matter what email programme they are using

>> 'Send to a friend' option to increase the effectiveness of viral marketing

>> Update profile option - allow recipients to change their email address

>> Unsubscribe option - enable recipients to easily unsubscribe from your mailing list (this is now a legal requirement!)

>> Campaign Tracking;
> Track the number of people who have opened your email

> Track click through activity

> Track 'send to a friend' activity


>> All emails sent comply with the new e-marketing legislation